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Reasons

Newcastle, it’s in the name, 'NEW' — no wonder we’re so great at innovation.

Jacob heads into our city-fringe suburbs, a Silicon Valley of sorts, where some of our biggest disrupters and brightest ideas call home.

He catches up with Ryan at Coassemble's HQ to discuss how their Unlocked Learning model is creating huge waves Australia-wide, in the States, and beyond, touching how he's leveraged the culture unique to Newcastle overseas.

From there, Jacob joins Justin from Camplify where they chat about coupling need with frustration to redefine the face of the camping and caravan industry.

Innovation goes hand-in-hand with reinvention and no one knows that better than Earp Bros.

A Newcastle institution, Jacob catches up with the powerhouse that is Earp Bros Distillery. Over a gin (or two) they discuss the different forms of innovation, staying true to your brand whilst diversifying, and how the local community keeps them inspired.

Interested in growing Newcastle?